On the heels of an Alexa designed for hotel rooms comes one to take on tasks beyond just serving as a kitchen timer or keeper of your shopping list. Echo Look, another member of the Alexa family of artificial intelligence devices, can provide an instant critique of your current attire, using a camera, special lighting and blurring filter for the background so the only thing you'll see is you and your clothing. "Like a trustworthy best friend, Alexa helps you nail your look every time, Linda Ranz, director of Echo Product Management at Amazon, said in a news release earlier this month announcing its availability to all Amazon customers, not just a test market. "With Echo Look, she can give advice on which of two outfits looks best, offer personalized recommendations on items that pair well with clothes you already own, create your personal lookbook, keep your closet organized, and much more." Our journalism takes a lot of time, effort, and hard work to produce.